Toyota Prank Call Campaign Gets Double the Mileage Out of UGC

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In exchange for a little bit of personal information, Toyota Matrix will trick one of your friends into thinking that some nightmare stalker version of you wants to live with them.

But that's not the best part!

Promote this effort in a video ad and turn it in here. If your video goes live on Current.com, you could win $2500. And if Toyota decides to use it somewhere else, expect to cash in on up to $60,000, depending where the spot appears.

The campaign is called "Your Other You" -- which I guess is apt, since it's the "dark" you that will be freaking out your friends, and the lame aspirational Ashton Kutcher-wannabe you that will be proliferating the idea on video.

Way to ride the same mule twice, Toyota.

by Angela Natividad    May-26-08   Click to Comment   
Topic: Brands, Campaigns, Games, Online   

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