Wild Posting Wordplay Delivers the Beef

So...how do you get the word out about your grass-fed meat? No, not that kind of meat you vegan sicko! Beef meat. From cattle. That kind. OK, so how do you get the word out? Well, you slap wild posting up all over the city, of course. And, you tweak your copy so it mirrors lines from popular movies, song lyrics and ad slogans.

This approach yields "I love the smell of grass-fed beef in the morning," So grass-fed a caveman would eat it" and "Say hello to my grass-fed friend." The work was created by Olive for La Cense Beef. There's also a microsite with even more wordy witticisms.