WPP Wants Rocket Scientists For Project DaVinci Dell Agency
At the end of last year, Dell and WPP hooked up to create Project Davinci, an agency created solely to staff the Dell account in Austin and around the world. Recently, WPP took out an ad in the Austin Statesman looking for, well rocket scientists because, apparently, advertising people aren't smart enough to handle the seemingly daunting task of creating computer ads. That or they just wanted to write an oh-so-witty headline they could enter in some award show.
Poor Casey Jones. It seems his dream agency is taking a bit longer to get on its feet. Adrants reader illustrates the point with the photo caption, "...I was in the shower and it hit me, all I needed to do to save my ass was to go out and hire rocket scientists."