You Can't Blame Them for Trying. You Can, However, Resent Them
To prove to "wired" customers that it's not the home security system of the past, CMO Fred Siegel of InGrid partnered with video site National Banana, whose online video offerings include stuff like "Gay 4 Obama" and "Spitzer Call Girl Resigns."
Yeah.
Aaaanyway, see the results of the collabo on InGrid. The idea behind the spots is to compare sexy new "wired" home security with the cumbersome security systems of yore. The out-of-touch dad/embarrassed-young-daughter gimmick was not lost on us.
Horrid.
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