OK so there's nothing new about a horny dog humping a person's leg. Happens all the time. In fact, embarrassingly, it happened in the middle of a Cub Scout den meeting years ago. I never lived that one down. Anyway, this humping dog comes courtesy of Erwin-Penland for the Greenville Humane Society in South Carolina. It's goal is to urge pet owners to spay and neuter their furry one under the heading, Sips for Snips.Snips??? That's just painful!
In the ad:tech session entitled "The Internet Economy: Start-ups, Bubbles, and Buyouts," moderated by Milbank Roy Co. LLC Managing Director Pierre-Georges Roy with panelists Global Mind CEO Marcello Montefiore, Internet Media Services Founder and CEO Gaston Taratuta, Fox Networks VP of Global Business Development Damiam Voltes and Publicitas VP of Digital Media Paul Meyer, the key takeaways were specialization and Brazil.
From ad:tech Miami's "Latin American Consumer Habits and Online Behavior" panel. Information was provided by CEO Fabia Juliasz of ibope/NetRatings.
Percentage of internet penetration:
- Brazil, 22 percent (42 million internet users)
- Mexico, 22 percent (22.7 million users)
- Argentina, 26 percent (10.3 million users)
- Chile, 41 percent (6.7 million users)
Use varies by age, location, cost of resources and economic status. According to Juliasz, the trick is to target them locally.
Latin America consists mostly of verdant land and small communities. Cities are heavily concentrated and burdened by technology demand. This means most people in those cities can get online, but how they do it depends on what they can afford.
Where users are too poor to use a computer at home, most will use public access spaces. Free wifi and internet cafes proliferate Brazilian and Peruvian cities.
Delivering the opening keynote ay the Miami ad:tech Conference, SMG Multicultural CEO Monica Gadsby shared some findings regarding the Hispanic audience online. According to Gadsby, 19.5 million U.S. Hispanics are online, fifty percent view video (an index of 241 compared to the general market) , 70 percent of Hispanic women are online and Hispanics make up ten percent of all online users.
Gadsby addressed the full house audience and focused on three areas as they relate to Hispanic marketing: Content, Targeting and Research. Beginning with content, Gadsby cited the need for more content options for Hispanics. While Hispanic content has certainly increased, more is needed and it must be easier for Hispanics to access.