Terra Rocked Dream the Second Night of ad:tech Miami


With an 80's theme - because, well it's supposed to be cool or something - Terra hosted a party at the Dream Nightclub in Miami on the second night of ad:tech Miami. It was crowded and everyone was dancing so it seems 80's music is good, at least, for something.

There was a dude dancing on a couch, a dude dancing on a pole, beautiful people posing for shots and the ubiquitous booty shot. Oh and let's not forget the stupid "arty" shots the photographer simply had to include to somehow illustrate his photographic ineptitude. See ya next year, Miami.

See all the photos here.

by Steve Hall    Jun- 5-08    
Topic: Industry Events

DVR Usage to Blame for Idiotic, Invasive Intrusions


We did it to ourselves. Yes we did. With help from our much-loved DVRs. We started a war. A war between those who want to skip commercial and those who want people to see them no matter what technology exists to skip them. The latest in an increasing list of tactics comes from TBS which is running promotions during programming which involves pausing the show while an ad runs on the lower third of the screen. Right now, it's just station promos but, seriously, how long before we see paid advertising in this space? We did it to ourselves.

Some have pointed out the intrusive promotions are simply mirroring what's being promoted; the Bill Engvall show in a TV remote is a prominent plot element. Still. There's no doubt, after seeing this, every marketer will scream, "I want one!"

by Steve Hall    Jun- 5-08    
Topic: Cable, Television, Worst

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