Lingerie Localized, Faith Pops Corn, Wii Wins, Drivers Challenged


- Oh we've all seen this intentional censorship thing before in countries that don't love skin but hey, in the name of providing comprehensive coverage of the worldwide advertising landscape [Ed. Huh? You've got to be friggin' kidding!], we must share with you these CHANGE lingerie ads which were designed for the Saudi Arabian market.

- Here's an interesting sound mix from DDB Londo for Volkswagen. The agency (more accurately, it's production company the band, Orbital) did a quick shot edit of the commercial using sounds generated within and around the car.

- Faith Popcorn thinks "'Sex & the City: The Movie' comes at just the right time for a nation exhausted politically, emotionally and financially - and signals a growing desire to escape that idea-strapped marketers can use to their advantage." OK.

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by Steve Hall    Jun- 6-08    
Topic: Campaigns, Games, Industry Events

MediaWeek Does What Media Entities Do: Have A Party


I don't recall AdWeek or BrandWeek having relaunch parties when they launched their redesigns. I could be wrong but when I received an invitation to the MediaWeek relaunch party, everything clicked. It makes perfect sense MediaWeek would, in fact, have a re-launch party since, well, that's what media people do and what they expect - a boondoggle full of free food and drinks. I just might have to go. Since the life-shifting event to Adrants, it's been a long while since I've been greased by the media.

by Steve Hall    Jun- 6-08    
Topic: Industry Events

Trade Show Booth Gets 'Muralized' During Event


Who says your trade show booth has to be perfectly complete by the time the first conference attendee walks in? Not online billing service Freshbooks which hired Boston artist Jazz Martin to paint a mural on the booth during the HOW Design show in Boston. It's a bit long, but here's a time-lapsed video of the booth's creation over the course of the conference.

by Steve Hall    Jun- 6-08    
Topic: Events, Guerilla, Poster

Top Forty Publicity Stunts Highligthed


Trend Hunter has put together a stellar list of the top 40 publicity stunts. Broken into categories such as Shock, Big Stuff, Web 2.0, celebrity stunts, Fake People and Improv, favorites such as Honda's skydiving escapades, PETA's body parts, Improv Everywhere's blue shirt Best Buy stunt and Papa John's Pizza peep hole thing are featured.

But, but but...where's Cartoon Network Adult Swim's Aqua Teen Hunger Force Boston Bomb Scare stunt? Surely, that's got to top a list such as this one.

by Steve Hall    Jun- 6-08    
Topic: Guerilla, Promotions

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Simplicity...and Rocky, The Godfather, Princess Leia Do Dubbing Duty


Not that ventriloquism and dubbing are identical but they do work well together in this ad campaign for Brazil's Herbert Richers Dubbing Services created by Publicis Brasil. In the ads, we see dolls crafted in the image of Rocky Balboa, the Godfather and Princess Leia sitting on the lap of what would seemingly be a ventriloquist. There's no copy. Just a logo. And that's all that's need to convey what Herbert Richers has to offer. Simplicity is usually the best approach to most things in life.

by Steve Hall    Jun- 6-08    
Topic: Campaigns, Good

Wool the New Billboard Ingredient


So there's been billboards created out of lettuce, peaches and beer bottles. Why not create a billboard that is hand knitted? That's what Cake did for Sky and the Women's Institute which have joined forces to choose one of the Women's Institute's 200,000 women to become the W-Icon.

The board was made from 133 miles of of wool and took 250 hours to complete

by Steve Hall    Jun- 6-08    
Topic: Good, Outdoor

ad:tech Miami May Not Be Forever, but Boy, Friendship Is.


I was in the hallway late yesterday, typing between sessions and recharging my computer at one of ad:tech's precious outlets, when a shadow fell across my monitor.

It was Paige Dzenis of Brand Infiltration. She towered over me, smiling expectantly.

"Hello," she said. We made small talk. Suddenly she cried: "Wanna go to the beach?!"

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by Angela Natividad    Jun- 6-08    
Topic: Industry Events

Samsung Drag and Drops Perfect World


Samsung's got a new video out promoting the life-altering power of the Samsung F480's drag and drop screen. In the video, a dude tries to create his perfect world. On the beach. In the mountains. In the desert. On the moon. Until he realizes maybe his home is the best plave to, well, call home. Of course, there are cheerleaders. Viral Factory created.

by Steve Hall    Jun- 6-08    
Topic: Brands, Good, Video

SEM is a Tool, Not a Divining Rod


Here's a taste of what I heard at ad:tech Miami's The State of Search in Latin America.

How do you think search fits into the marketing mix?

"Research suggests AdWords placement impacts brand recognition," said commercial director Andreas Huettner of Google in Brazil.

Do you think LatAm is behind [in terms of search marketing's maturity]?

"We are definitely behind. Which is why we were on an evangelization mission."

The Google director's "evangelization" comment sparked a condescending panel-wide lament about how "traditional marketers" just don't get search and are reluctant to try it.

These men talked of traditional marketing like it was some backwater village ritual. And, like overzealous missionaries, they failed to see the logical fallacies in their brave new religion.

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by Angela Natividad    Jun- 6-08    
Topic: Industry Events

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