With help from Adidas, Missy Elliott has launched Respect M.E. Originals, a clothing line she plans to promote through mEgo.com's social avatars and widgets.
She's also picking five girls to serve as global brand ambassadors for Respect M.E.'s 2009 tour. Would-be models must register an mEgo account.
Respect M.E.'s promotional imagery brings Gwen Stefani to mind. She also launched a clothing line -- L.A.M.B. -- and lolled all over a gilded throne to promote it on an album of the same name. Guess that's the thing to do when you're a diva. But hey. If I were 15, I'd sooner play "brand ambassador" for Missy than for Macy's.
- Global marketing guy Jeff Bell is leaving Microsoft. He's held his post since 2006.
- a52, which produced the visual effects for that Monster.com spot with the people on the rails, won some love at the Association of Independent Commercial Producer's 17th Annual Show. This is the 11th year its work was recognized by the AICP. To celebrate, it created a YouTube chronology of all the a52 spots that have been honored by the Show. Watch them.
- Obama for America has launched an online news site to fight the smears against his name.
- Make the Logo Bigger created guidelines for the ideal PR. If you don't meet 'em, you're not just getting trashed; you'll be marked as SPAM.
- Not ad-related, but hey: here is a rhinoplasty tutorial. After a few slides, even YOU could do it! Well, maybe she could.
If master casting is the recreational activity for you (and how could it not be?), absorb some anglers' legacy and explore the available fishing and boating resources. Oh, I think I saw a Fishopedia somewhere.
It's unclear whether or not this is a joke but someone has placed ten Facebook profiles for sale on eBaby. The profiles, created by the same person but reflective of ten different types of people, are said to each have a minimum of 200 friends. Each profile was then actively integrated into the Facebook community through forums, events, networks, groups and all the other spider legs Facebook has to offer.
The seller is offering control of these profiles to marketers, writing, "Under the right conditions and for a fair price you will receive full control of these personas, as well as associated emails."
Hmm. Nothing like a good tube of Crest to gloss over the travesty of modernization at the cost of childhood play. Yes, Crest can, in fact, make even the destruction of a playground in favor of a power plant seem, well, pleasant.
Here's another. This one makes even lice seem like a good thing.
What's a group of poor, starving Creative Circus students to do when they find out they've just won Cannes Future Lions and really, really need to get to France by Monday? They host a bake sale, of course, selling cookies for $500 a pop.
So if there are any altruistic types out there with a spare $6,000 or so laying around to help these winners make their way to Cannes, get in touch with them here. Oh, and if you have any cash left over after than, feel free to send the Adrants crew as well.
To promote its MSN toolbar -- "Jet fuel for procrastinators!" -- Microsoft launched Start Procrastinating. You can either upload videos of yourself, flicking rubber bands around while putting off your creative brief, or watch three really stupid videos of a couple of dudes surf balling, folding shirts and sharpshooting.
Mischief NYC, a group of New York ad people - Fuel Industries' Sean MacPhedran, Oddcasts's Emily Twomey, Desedo's Michael Hastings and media mouthpiece Adrants, has announced its second monthly summer bash. The party, an informal gathering, will be held Wednesday, June 18 from 7PM until close at the Grace Hotel pool, 125 West 45th Street.
As Sean says, "bust out your water wings and wander over for a drink after work next Wednesday." Bikinis welcome. Speedos, not so much. See you there. There's no formal RSVP. Just show up.
If you're looking for...um...less traditional coverage of next week's Cannes Festival, Cannes Fringe, which offered up all manner of video oddity last year is back to provide us even more goodies this year. Cannes Fringe will cover the Leo Burnett Party, Shots Party and Rushes BBQ and will have interviews with people from Coca Cola, the judge of the Cannes Lions Titanium award and all kinds or party and awards coverage.
Again, I wish I was there but some year, no doubt, it will happen. For now, there's Cannes Fringe.
Oh look. You can do the virtual wave courtesy of Panasonic as if you were going to be at the Beijing Olympics this summer. Called the World Wide Wave, the site (accessed by clicking World Wide Wave on the lower left hand corner of the Panasonic site) lets people upload their image and become part of a virtual crowd wave.
It's consumer-generated media, you know, according to Hisato Tsugita from Panasonic's corporate communications department. Yea. CGM. It's sweeping the globe like an Al Gore-sensationalized ozone layer hole. Who knew?
The latest from Barely Political, home of Obama Girl, is The Incredible McCain Girl, a poor girl who gets angry...like McCain, apparently does, and does battle with Obama Girl who tries to hottie-dance, unsuccessfully, against MCain Girl's "hulking" presence. Catch it this summer at a theater near you. Or here on YouTube.
The promise of the extraordinary. The surprise of something new. The power to bring change. It's... It's... It's... Life Changing Box, a Lowe-created site and Facebook game that involves a box, co-ordinated game play and prizes. Beginning today and running for a month, no one's saying who it's for right now so, if you care, you're just going to have to play the game and wait.
It's all fairly intricate but here are some overview points from the release:
There are 10 boxes total in the game
To gain possession of a box, users use a currency called a Touch
All players get 24 "Touches" per day
Each Touch enters the player into a Round
At the beginning of each Round, the box will randomly jump to one of the players who entered that Round
The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application
If the box doesn't open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate
20 prizes will be awarded with values ranging from $400 to $14,000
If you invite a friend to the application and they win, you win a duplicate prize
Let's hope it is actually life changing and not some lame promotion for some lame brand. All the details are here, the box is here and the game is here.