Jet Blue Sports Leather to Regain Respect


Royale leaps to the aid of JWT, whose "Happy Jetting" campaign for Jet Blue has been poorly received -- and not - just - by - us.

"Jetting" is set to ELO's Mr. Blue Sky and has a poppy feel-good Target vibe -- except, you know, more blue. It's also jam-packed with effortful Jet Blue-isms like "Jetting is decked out in leather," "Jetting means business," "Jetting isn't flying," and "Jetting thinks you deserve a snack."

Aww, Jet Blue gave us a coooookie.

more »

by Angela Natividad    Jun-30-08    
Topic: Agencies, Bad, Brands, Campaigns, Commercials, Opinion, Television

Recycle Right: Start with All Those Hoarded Dreams


In this charming new spot for its "Save Today, Save Tomorrow" campaign (an unwieldy URL if you ask me), EDF Energy enlisted Miklha Singh, Anne Packer and Sammy Lee to reflect on their Olympic glories, using "recycled" footage of them in their prime.

The ad concludes with a shot of the adorable Lee and the tagline, "This commercial was made from recycled dreams." Better recycled than left broken, I guess.

The spot was created by FEEL Films for Euro RSCG/London. It marks Phase II of EDF's "It's not easy being green" campaign -- another effort that appears to have been shaped in the blistering flames of nostalgia.

I liked it a great deal, even with the epilepsy-inducing London 2012 Olympics logo at the end.

by Angela Natividad    Jun-30-08    
Topic: Campaigns, Cause, Commercials, Good, Sponsorship, Television

Shredded Wheat (with Strawberries!): the Official Cereal of Wayward Women


What satisfies a hungry woman? Not the muscle-bound napper at left. Shredded Wheat with Strawberries, on the other hand, might give sex-starved Wifey a run for the money.

The ad comes straight out of next month's Real Simple and is brought to you by Post, the come-hither cereal company with plenty of other other colon-friendly choices. Tempting. But will they make us breakfast in bed?

by Angela Natividad    Jun-30-08    
Topic: Magazine, Packaging, Strange

Technology Advances, Draft Dorks Out, Yellow Pages Take Shot in the Dark


- On her grandparents' 50th wedding anniversary, a Millennial reflects on how the advancement of technology in the last century have made life different.

- To distract from its increasing irrelevance, the Yellow Pages is engaging in a few guerrilla stunts. Nothing we haven't seen before.

- Draft FCB is a new breed agency with great analytics. It's gonna transform this industry in a modern way -- and that means holistic offerings with a strong Return On Ideas, not to mention rad rock music and awesome whitewash camera tricks. And then we choked on our rapidly-escaping brain cells and died. From George "Fuck Louie, that's some 'Analytics' you've got there!" Parker, via MTLB.

- Some mothers want John McCain to keep their babies out of war. Others are begging him to take theirs. (Via.)

by Angela Natividad    Jun-30-08    
Topic: Agencies, Bad, Guerilla, Political, Spoofs, Video, Worst

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'Slap Me in the Face and Call Me HAD!'


It's been confirmed: vibrating banners can kill. Because no man is safe where the banner ads dwell -- not even if he's the type of man who confuses J-Lo's lips with Angelina's.

by Angela Natividad    Jun-30-08    
Topic: Good, Online, Spoofs, Trends and Culture

Orange Brings Wind Power to Phones of Glastonbury Revelers


For last weekend's Glastonbury Festival, partnered with mobile firm Orange to launch the REcharge Pod, a mobile phone recharging station powered entirely by wind.

The companies pitched a windmill-mounted tent where people could charge phones without using ordinary power sources. The pod recharges 100 mobile phones per hour; any unused energy is stored in its Manbat battery bank.

This was the REcharge Pod's second year at the Festival. Thanks to in:fluencia for the tip.

by Angela Natividad    Jun-30-08    
Topic: Events, Good, Mobile/Wireless, Trends and Culture

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