Amsterdam A Damn Good City With Damn Good Beer


Oh look. Amsterdam is cool. It's full of perfectly hipsterific people who dress colorfully, ride bikes, play stupid games on lamp poles, ride bikes, dance in the streets, ride bikes, hang out at delis, have big street celebrations, ride bike and, oh, ride bikes.

Oh wait. And they like to drink Amstel Light too because, well, Amsterdam is a Damn Good City for Damn Good Times with Damn Good Beer.

Or, at least, The Richards Group says so.

by Steve Hall    Jun- 9-08   Click to Comment   
Topic: Commercials   

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With the popularity of inhalable recreational intoxicants in Amsterdam, wouldn't beer just put you to sleep?

Posted by: John Gillett on June 9, 2008 2:18 PM

yeah. nobody in amsterdam drinks amstel light. and richards used a fratellis song in their spot, which is a scottish band, and a lazy choice at that. and the whole campaign is built on a pun i thought was clever when i dropped it on my third grade geography class.


Posted by: fu shnickens on June 9, 2008 7:15 PM

I like it, even if it probably works better as a tourism spot than a beer advert...

Posted by: Kurre on June 10, 2008 3:57 AM

ok, it sucks. because they keep playing the same frickin :15 cut-down OVER and OVER as I'm trying to watch the lakers/celts. dah da doot dah da doot da da do-dah do-dah doot. heard it enough in the ipod spot a year ago, dallas-texas dudes.

Posted by: h8r on June 10, 2008 11:18 PM

Art Director: It's a farkin' rad city with hot ass chicks, pot and prostitutes!

Copywriter: A damn good city with damn good beer.

CD: How bout "dam" & "bier", that's how they spell it over there...

Stan: "I love it!"

Client: Don't you think Americans will think we can't swear and spell beer?

Posted by: David Everitt-Carlson on June 12, 2008 11:18 AM

Just what IS the tune playing in the background of the Amstel light/Amsterdam commerical--and who is the artist?

Posted by: MusicRetard on April 23, 2009 12:51 PM

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