Ashanti Copies Dexter With News Story Murder Ploy

Ashanti_3.jpg

Showtime did it to promote Dexter. Now Universal Motown is doing it to promote Ashanti's new CD. Like the Dexter promotion, which allowed people to send customized messages that appeared to be news reports of the recipient's death by serial murder.

In the Ashanti promotion, a customized news report can be created and sent to a friend. In the report, it's noted recent murders are linked to Ashanti's new single, "The Way That I Love You," which is about how a woman gets revenge on a cheating boyfriend

Yawn. Oh, sorry. There's nothing to yawn about Ashanti. Sorry.

by Steve Hall    Jun-10-08   Click to Comment   
Topic: Guerilla, Online, Social   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

I love y ashanti

Posted by: Hadi hartono on November 18, 2008 8:36 AM





Stanton Optical


Featured FREE Resource: