CNBC-Created FedEx Spoof Ad Craps on UPS' Big Brown Belmont Loss


CNBC sports business reporter Darren Rovell, citing UPS' recent end to its winning streak with Big Brown in the Belmont horse race which was part of a larger event sponsorship, proposes the ad FedEx should run in response. With help from CNBC in-house designer Florence, created an ad with the headline "Big Brown...if you're not first, your last." Witty.

by Steve Hall    Jun- 9-08   Click to Comment   
Topic: Brands, Events, Sponsorship, Spoofs   

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Referencing a Will Ferrell movie in a headline? Seriously? Why not something about "wanting to go fast" while you're at it. Go for the gusto.

Posted by: Jessie Birks on June 9, 2008 1:27 PM

Know what's even wittier? Mis-spelling the ad copy that's right in the first place!

Posted by: emma on June 9, 2008 2:12 PM

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