CNBC-Created FedEx Spoof Ad Craps on UPS' Big Brown Belmont Loss

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CNBC sports business reporter Darren Rovell, citing UPS' recent end to its winning streak with Big Brown in the Belmont horse race which was part of a larger event sponsorship, proposes the ad FedEx should run in response. With help from CNBC in-house designer Florence, created an ad with the headline "Big Brown...if you're not first, your last." Witty.

by Steve Hall    Jun- 9-08   Click to Comment   
Topic: Brands, Events, Sponsorship, Spoofs   

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Comments



Comments

Referencing a Will Ferrell movie in a headline? Seriously? Why not something about "wanting to go fast" while you're at it. Go for the gusto.

Posted by: Jessie Birks on June 9, 2008 1:27 PM

Know what's even wittier? Mis-spelling the ad copy that's right in the first place!

Posted by: emma on June 9, 2008 2:12 PM







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