Don't Drink Or Else You'll Pee, Puke and Fight in Public
Though we are certain we saw this weeks ago, that doesn't appear to be the case. Calling attention to the plight of binge drinking. the UK's Home Office has launched a new commercial targeting 18-25 year olds which somehow relates to high fashion models peeing, puking and fighting on the runway.
The UK leads all other countries in the European Union for heavy alcohol consumption. A recent study found 40 percent of 18-25 year olds binge drink on a regular basis. The commercial is part of a broader campaign created by VCCP.