Subscribe to RSS

Hallelujah, It's Raining American IOUs!

newyorkese-dollar.jpg

To promote its clothing line, fledgling brand NEWYORKESE poured American dollars* onto attendees of Pitti Immagine Uomo, a major fashion event.

The dollars featured the NEWYORKESE logo and the phrase "Tu vuo fa l'americano ma si Made in Italy" -- "you want to be American, but you were Made in Italy" -- the title of a song by Renato Carosone.

CEO Gianfilippo Fontana of NEWYORKESE called the effort part of a "low budget advertising campaign." She added, "Thankfully the dollar exchange was very affordable."

Don't thank us, honey. Thank the Big Man in Office.

---

* Never mind that the dollar is worth less to the Europeans than Sarkozy's back hair.

by Angela Natividad    Jun-20-08   Comments (1)   
Topic: Events, Guerilla, Promotions
Bookmark and Share   

Subscribe to Adrants Daily and receive the daily contents of this site in your Inbox each business day. Or subscribe to our RSS feed.

ad:tech Conference Headlines
-->
Advertising Jobs

Comments

It is against the Law to deface US Currency
that is in circulation. 6 months in prison. Who to call? Who to call?

Posted by: Marc on June 24, 2008 1:43 AM

Post a comment










follow-us-on-twitter-bird-160.jpg
    @adrants
    @stevehall