Hallelujah, It's Raining American IOUs!

newyorkese-dollar.jpg

To promote its clothing line, fledgling brand NEWYORKESE poured American dollars* onto attendees of Pitti Immagine Uomo, a major fashion event.

The dollars featured the NEWYORKESE logo and the phrase "Tu vuo fa l'americano ma si Made in Italy" -- "you want to be American, but you were Made in Italy" -- the title of a song by Renato Carosone.

CEO Gianfilippo Fontana of NEWYORKESE called the effort part of a "low budget advertising campaign." She added, "Thankfully the dollar exchange was very affordable."

Don't thank us, honey. Thank the Big Man in Office.

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* Never mind that the dollar is worth less to the Europeans than Sarkozy's back hair.

by Angela Natividad    Jun-20-08   Click to Comment   
Topic: Events, Guerilla, Promotions   

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Comments



Comments

It is against the Law to deface US Currency
that is in circulation. 6 months in prison. Who to call? Who to call?

Posted by: Marc on June 24, 2008 1:43 AM




Stanton Optical


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