Hooray for You: Splashcast Turns Virals into Ad Platforms

Splashcast just launched HotSpot, which enables advertisers to tag objects in published videos.

When users click on the highlighted items, they're exposed to an ad and a link to purchase.

Splashcast told us the highlighting process is subtle so video viewers don't get irritated, but from what I can tell it's about as subtle as Facebook's photo-tagging feature.

Contact Splashcast directly if this -- and the possible backlash -- is something you want to play around with.