Hooray for You: Splashcast Turns Virals into Ad Platforms

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Splashcast just launched HotSpot, which enables advertisers to tag objects in published videos.

When users click on the highlighted items, they're exposed to an ad and a link to purchase.

Splashcast told us the highlighting process is subtle so video viewers don't get irritated, but from what I can tell it's about as subtle as Facebook's photo-tagging feature.

Contact Splashcast directly if this -- and the possible backlash -- is something you want to play around with.

by Angela Natividad    Jun-20-08   Click to Comment   
Topic: Campaigns, Online, Product Placement   

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