In an xD RS, Lava Doesn't Even Sizzle
To promote yet another limited edition vehicle, the xD RS, Scion went all Hot Lava. The subsite -- produced by SolutionSet -- features a bubbling volcano with a gray xD RS in the foreground; an explosion of lava makes it that wild red-orange color we love so much.
I find the bubbling noises comforting. They remind me of this one time we cooked a rabbit alive, invented some nifty rhymes, and put a curse on Bob Dole.
See print variant with vehicle specs. Beyond magazines and the 'net, expect to see "smoking" billboards, and street teams clad in flameproof uniforms, all from the fancy folk at ATTIK.