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Hermione Isn't A Little Girl Any More. She's the New Face of Chanel

emma_chanel.jpg

Back when the first Harry Potter movie came out and, while on the train bound for Hogwarts, Hermione, played by Emma Watson, responded to something Harry or Ron by saying, "pleasure!" in the thickest of English accents, I was hooked. Then I slapped myself realizing she was like 12 at the time.

Fast forward to 2008. Watson, now 18, has been selected by Chanel as the new face for the company's Coco Mademoiselle fragrance following Keira Knightley. Watson has, no doubt, grown up to become a beautiful woman certainly worthy of appearance in a Chanel campaign, albeit with the proper repackaging. Yes, she's got one more Harry Potter movie to do but the girl's gotta get on with her life, don't you think?

by Steve Hall    Jun-16-08    
Topic: Brands, Celebrity



Heartburn Drug Sponsors Racing Sweepstakes! And There is Absolutely Nothing Wrong with That!

prilosec-nascar.jpg

Prilosec, the "official frequent heartburn remedy of NASCAR," is sponsoring the Winner's Circle Sweepstakes. Entrants could win a free trip to Florida to watch the Ford 400 NASCAR Cup race.

Faint of heart? Hop in anyway, trooper. Hell, maybe Jeff Burton is, too.

by Angela Natividad    Jun-16-08    
Topic: Brands, Events, Promotions, Sponsorship, Strange



Bored, Wealthy and Evil? Have We Got the Distraction for You

swissgerman-phrase-book.jpg

Here's a campaign that could prove useful if you're ever in the Netherlands with more money than you deserve, you gold-digging footballers'-wives, you.

For Miljonair Magazine, Kong/Amsterdam launched the 2008 Swiss-German Phrasebook for Footballers' Wives. A new phrase will be added each day of Euro Cup 2008.

Paris Hilton might find today's phrase handy. But I plan to use yesterday's -- "Excuse me, I thought this was supposed to be a luxury gym?" -- later this afternoon, when all those horrifying children start pouring into the local gym's rubber mat area. Being a bitch in Dutch strikes me as potentially more satisfying than being a bitch in Queens English. (And by Queens, I mean the one in New York.)

by Angela Natividad    Jun-16-08    
Topic: Campaigns, Events, Online, Promotions



Guy Asks Girls to be Careful With His Nuts

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Guy wants Drumstick. Girl wants Rolo Chocolate Cone. Other girl wants Arrow Chocolate Cone. Guy still wants Drumstick. Guy becomes drumstick. Girls eat him. Guy says, "easy on the nuts." What's not to love?

by Steve Hall    Jun-16-08    
Topic: Commercials, Good, Strange



Giorgio Armani to Unveil David Beckham's Junk

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On June 18 at 5PM at Macy's in San Francisco, Giorgio Armani will unleash a giant poster with a David Beckham image from the Emporio Armani Underwear campaign. Shield your eyes little ones as the big one may be too much for you to handle. That or scrawny Victoria who'll, no doubt, be there to make sure her husband's junk remains her own, might smack you with one of her fake boobs.

by Steve Hall    Jun-16-08    
Topic: Brands, Celebrity, Outdoor, Poster



Lotus Toilet Paper Absorbs More than Its Fair Share of Moisture

toilet-paper-king.jpg

Check out The Giant by agency Les Ouvriers du Paradis, possibly the most charming bathroom fairy tale ever. You don't have to speak French to infer why Lotus' Just 1 is the toilet paper of choice for mythically large men.

It's so absorbent, you'll only need one sheet! That's the kind of claim that titillates T.P. abusers like me. (I like to yank generously. It's a habit I'm trying to break.)

I want to argue the spot's more logical in the manner of its pitch than Charmin's squeeze-fetish Whipple spots, but that argument fell to pieces when the giant made with the elongated Lotus-fondling.

by Angela Natividad    Jun-16-08    
Topic: Commercials, Good, Online, Television



Even Pissing and Sex Are Considered Sports by Hyundai

Hyundai_Bedroom_QE-low-1.jpg

To cement its position as a dedicated supporter and sponsor of all sports - not just Olympics and football championships - Hyundai, with help from Duval Guillaume Brussels has launched a new campaign illustrating its support for even the most obscure sports such as dung beetle ball rolling, office waste basketball, pissing and, my favorite, bedroom Olympics.

Check out all the ads here.

by Steve Hall    Jun-16-08    
Topic: Brands, Campaigns, Good



Former AgencySpy Writer Aims to Improve Ad Biz With Fifth Column

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The original writer of AgencySpy, SuperSpy, has launched Fifth Column, which aims to improve the advertising business by soliciting comments for improvement which will then be sent to the agencies they apply to and, ultimately published for public consumption.

On Advertising Fifth column, formerly anonymous blogger SuperSpy now refers to herself as Sabrina Duncan which, if you do a Google search doesn't help much since all you get are endless listing of Kate Jackson's Charlie's Angel character, Sabrina Duncan.

more »

by Steve Hall    Jun-16-08    
Topic: Agencies, Good, Opinion, Weblogs



Cannes Announces Shortlist For Direct, Promo, Outdoor, Radio, More

cannes_2008_shortlist.jpg

And, we're off! Cannes has kicked off and the first set of shortlists have been announced for direct, promotion, media, press, outdoor and radio. The lists are long but some favorites are there including the McDonald's Salad billboard. It's all here.

by Steve Hall    Jun-16-08    
Topic: Industry Events



Verizon's Dumb Dad Still Acting Like an Idiot

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Yup, it seems the Verizon Dumb Dad is still alive and well. In this commercial for the Motorola Q9, a doofus idiot who's texting while walking down his neighborhood sidewalk, bumps into some pipes and forgets who he is. Well, thanks to the Moto Q 9c, he can look himself up and search for directions to his house where, upon arrival, his wife (one assumes), screams, "get out!", to which loser Verizon Dumb Dad responds, "That voice. Now I remember."

The only reason Verizon gets away with this shit is a.) they are the best network and can do whatever the hell they want and b.) the pendulum hasn't yet swung back to where it's cool to make women look like the air headed refrigerator models they once were.

by Steve Hall    Jun-15-08    
Topic: Bad, Brands, Commercials



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