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If you want your seafood fresh, John West is the seafood company for you. From sea to retail and nothing in between. Ooo, ooo! Did I just write a tagline there? hardly. Anyway, John West fishermen go the extra mile to deliver their goods.
The campaign,from CheethamDell JWT, launches June 23 in Northern Ireland.
What? What? What? Universal Motown just did this yesterday for Ashanti and now Mike's Hard Hard Lemonade? Please. Make it stop! While it is kind of fun to see your own image (even if it is an old, crappy one) affixed to a faux news story under the guise of a marketing promotion, these things are getting tiresome.
Of course, they're only getting tiresome to those of us who write about this stuff 24/7. Perhaps "normal" people actually like this stuff. Ya now, it's the "Ooo, Ooo. Look ! I'm on TV!" Yea. It's for all those idiots that stand outside the GMA studio in the morning waving like lunatics to the camera. Yea. This is for those people. And, since there seems to be a lot more of those wackos out there than us more refine advertising types, it's clear this personalized, faux news report thing has legs. Nice ones.
Jack Goldenberg tells the story of how he and Kevin Glennon turned a custom-made Obama for President watch into what could become a fairly sizable viral campaign for the candidate.
"Most people think of viral marketing is something they've seen on YouTube or a similar site. But in reality, a viral is any communication that causes one person to be so affected by "experiencing" the viral that they communicate it to another.
So here's some randomness. I used to work for an agency called BlackSheep Marketing. It's a small shop in Boston that focuses predominantly on high tech (Sorry, Kane, if you've changed since then). I did some new business work for them and sucked ass at it. Clearly, new business is not my thing. I had a great time working there though.
Anyway, Kane sent me this random video which introduces us to BlackSheep Marketing's Biggest Fan. Yes, there's a fan in the video. Yes, Darth Vader makes a vocal appearance. And, yes, that's Kane, himself, in the video. No, I have no idea what it's for but it's great to see Kane after all these years.
For Pittsburgh Passion, an indy women's football league, Garrison Hughes asks us to "celebrate the delicate flower that is woman ... as well as the beauty of one delicate flower drilling the other delicate flower into the ground." Touchdown, BITCH!
Also see variant: "A woman's hands can heal, teach, inspire and comfort. It can also deliver a wicked head-slap when the ref's not looking."
How very "I am woman, hear me roar! -- or at least pull a flag once in awhile." (Kidding. I'm sure women's football is ultra-rowdy.)
Would've been awesome if the talent were actual Pittsburgh Passion players and not just Corbis fodder. Maybe they felt put-off by the soft-focus lens technique.
- For client McDonald's, Leo Burnett/Chicago grew a lettuce garden spelling "FRESH SALADS" on a Wrigleyville billboard. Watch the garden grow. The effort won a Gold at New York Festivals' Innovative Advertising Awards. See other winners.
- Ritz-Carlton and AmEx caught the film bug. These three promotional movies "subtly weave exceptional and unique guest experiences into their story lines, demonstrating how The Ritz-Carlton has been able to elevate service to an art form." There's nothing subtle about the movies. But if PR were an art form, that sentence would be the template.
- It's a disappearing car door! Think De Lorean but without the retro wing action.
- Michelina's Mama gets a Facebook. Digging her profile photo. One commenter asks, "What would Mama think of 2 girls 1 cup?" Horrors.
Coinciding with the (coincidental!) release of a CDC survey that found Hispanic teens more likely to use drugs and try suicide than black and white kids, the Office for National Drug Control Policy (ONDCP) launched this really weird campaign.
The heading above the girl at left says, "I sell drugs during recess." And here's one where a sheepish-looking boy divulges, "Yesterday, I offered marijuana to your daughter."
The effort will appear in print, on TV and over the radio.
We take it for granted that most ads are full of shit most of the time, but every once in awhile you need to take a whole industry to task. This video does that for the woman-targeting yogurt peddlers.
"Yogurt eaters come from every race, but just one socio-economic class: the class that wears gray hoodies. It's that 'I have a Masters, but then I got married' look!"
So when Will Ferrell and Chris Kattan did it in A Night at the Roxbury, it was kinda catchy. When two Belgian dudes (ok, actors Ryan Northcott and David Hayson) do it for Car Dance Party Simulator - created by Happiness Brussells - for the Aygo, it's not quite the same. Oh it's weird and mildly entertaining but lacking that Ferrell/Kattan vibe.
Of course, if you don't like these guys you can check out all the other submissions which are equally as goofy.
Still. I watched it three times. Clearly, I have a problem.
Make the Logo Bigger sent us this ouch-inducing video of some woman falling facefirst off a Segway. It's sort of amazing.
Oh, and here's some help for those confused about the "faceplant" reference.
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