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More Fun Here is Actually Not Very Fun

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MGH, Inc. put together this vintage-style ad for Ocean City, Maryland. In it, Mayor Meehan of Ocean City -- who looks a lot like William Shatner -- tells you the ocean will evaporate in one billion years.

...And that's why you should book a trip to Ocean City NOW! *insert laugh track*

Le yawn, dude. But apparently the ad has many appealing layers (including use of the Mayor). One of the YouTube commenters observed that the ad was done in the style of the fictional LOST Hanso Foundation. And another person thought the ad had a GEICO feel.

See the Ocean City promotional site, More Fun Here.

by Angela Natividad    Jun-10-08    
Topic: Promotions, Strange, Video



Twitter Tells Users It Can't Take the Pressure

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Yesterday, in preparation for all of the live WWDC tweeting action, Twitter encouraged users to follow WWDC, Apple, iPhone and Steve Jobs related tweets on Summize. It made sense to do so considering the trouble Twitter's had recently just trying to handle the ordinary amount of tweeting on its site.

more »

by Amanda Mooney    Jun-10-08    
Topic: Social



That Car Lot's Alive ... with the Sound of Music!

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What ho: an outdoor campaign that (arguably) improves the landscape. The Calcutta School of Music encourages onlookers to "Learn to Appreciate" Mozart, Haydn or Bach on ads attached to posts, which are attached to telephone wires, which were strung up with notes, like sheets of music.

Would have been nice to see some random dude try playing them.

by Angela Natividad    Jun-10-08    
Topic: Brands, Campaigns, Good, Outdoor



Ashanti Copies Dexter With News Story Murder Ploy

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Showtime did it to promote Dexter. Now Universal Motown is doing it to promote Ashanti's new CD. Like the Dexter promotion, which allowed people to send customized messages that appeared to be news reports of the recipient's death by serial murder.

In the Ashanti promotion, a customized news report can be created and sent to a friend. In the report, it's noted recent murders are linked to Ashanti's new single, "The Way That I Love You," which is about how a woman gets revenge on a cheating boyfriend

Yawn. Oh, sorry. There's nothing to yawn about Ashanti. Sorry.

by Steve Hall    Jun-10-08    
Topic: Guerilla, Online, Social



Holiday Films Goes Live in Toronto

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Derek Sewell of Blink, Toronto and Josefina Nadurata of Reginald Pike have started their own Toronto-based production studio, Holiday Films. The studio has eight directors already, and its objective is to "provide original creative solutions" for clients, says Nadurata.

Check out the Holiday Film Reel. The couple at left comes from a grandiose Cadillac ad whose music reminds me of the alien diva from The 5th Element. (It's probably the quickened tempo that strikes the memory.)

Spring's here. Some people make babies. Others start production companies.

by Angela Natividad    Jun-10-08    
Topic: Commercials, Events



Photrade Adds Commerce to Social Photography Scene

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Photrade, a free photography website, has launched in beta. With a host of features, Photrade, adds a level of commerce to what sites like Flickr provide. All the Flickr-like features are in abundance on Photrade but layered on top are tools which allow photographers to "share, protect and make money" from their uploaded photography.

Like a mashup between a social photography site and a stock photography site, Photrade helps photographers and those in need of photography do business together. On top of that, an advertising system allows photographers to make money anytime their photos are viewed.

Perhaps it's the Web 2.0 version of a stock photography house.

by Steve Hall    Jun-10-08    
Topic: Social, Tools



Coke Tags Social Media With Coke Tag

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Working with The Advance Guard and Linkstorm. Coke has launched Coke Tags, a widget and Facebook application, currently in beta, which lets people aggregate various forms of content and share it by placing the widget on their Facebook page, blog and OpenSocial social networking sites.

The Coke Tag, apart from the obvious promotion of Coke is also promoting we8, "an artistic and cultural exchange, uniting eight of China's most exciting artists and design firms with eight of the West's most progressive musicians to design a vision and soundtrack that celebrates the infinite possibilities that await when the doors are flung open between East and West."

more »

by Steve Hall    Jun-10-08    
Topic: Social



Obama Girl Could Take the White House

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When Ben Relles created Barely Political and hired Amber Lee Ettinger to play the role of Obama Girl, it was little more than a fun little one-off that no one thought would rise to the level of popularity it did. Month after month, Obama Girl videos appeared and month after month, Obama, himself, kept winning primaries moving closer and closer to a potential seat in the White House as out next President.

more »

by Steve Hall    Jun-10-08    
Topic: Opinion, Political, Social, Trends and Culture



Invasive Eyeballs Put Pressure on Chinese Volleyball Team

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If you've been following Adidas' "Impossible is Nothing" campaign for the Beijing Olympics, you're probably familiar with the format by now. Here's the final ad, featuring Feng Kun of the Chinese Volleyball Association and some disembodied eyes that are supposed to represent a Watchful Nation.

The pressure's on. I had that feeling at a spelling bee once. Unlike the CVA, I did not win my gold.

Previous spots: Together, Zheng Zhi and Hu Jia.

by Angela Natividad    Jun- 9-08    
Topic: Brands, Campaigns, Commercials, Events, Sponsorship, Television



I Could Be Wrong, But I'm Pretty Sure This Would Piss I.M. Pei Off

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Apple is set to open its first France-based retail store right underneath the Louvre Pyramid. The store will be two stories high and will sit alongside brands like Sephora, Esprit and Virgin.

The Fortune blog -- linked above -- noted the Louvre Pyramid, which was built by I.M. Pei, would complement Apple's glass-encased Manhattan Fifth Ave. store nicely.

The image at left comes courtesy of Why Travel to France. It isn't likely Apple will totally appropriate the Pyramid -- but hell, Steve Jobs is a really persuasive guy. All he has to do is hold a conference in front of the museum and go, "This is going to be ... insanely great." (For effect, maybe he can whip a lighter, faster Pyramid out of an envelope.)

Who'll argue? Sarkozy? The Wall Street Journal? God? No.

by Angela Natividad    Jun- 9-08    
Topic: Brands, Outdoor, Packaging



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