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Konica Plays the Tease, Promises Quick Pleasers and Big-Shots

office-affair-thumb.jpg

To generate interest in a product that isn't very interesting -- office printers -- Konica Minolta borrowed from a topic that makes everyone's ears perk up: the office affair.

Print ad Episode 1, "When efficiency flirts with flexibility," ran in Government Purchasing Guide.

And while bizhub, a "quick pleaser," probably won't fit under your desk, it'll get email and FTPs scanned ... fast. Feeling flushed? Wait 'til you've heard what it does with heavy card stock.

by Angela Natividad    Jun- 1-08    
Topic: Brands, Campaigns, Magazine



Blyk Invents a New Name for 'Media Kit'

blyk-logo.jpg

Blyk, a mobile social network that hopes to one day wake up and be cool amongst 16-to-24-year-olds, has launched a "One Stop Shop for advertisers and agencies."

Don't be fooled by the name; you won't find any drag-and-drop ad placement tools. What you will find is a media kit loaded with promises, case studies and, ooh, promises. Such as:

- Over 100,000 UK 16-24s fully opted-in to receive communications on their mobile phones
- 29% average campaign response rate
- £0.53 average price per response
- Insightful reporting

If "insightful reporting" won you over too, well, go get 'em, tiger.

by Angela Natividad    Jun- 1-08    
Topic: Agencies, Online, Promotions



You Mean Behavioral Targeting Doesn't Make You Go 'Booyah'?

revenue-science-booyah.jpg

Q: What's worse than hearing Kathy Lee Gifford say "Bling bling bling"?

A: Hearing a professional voice over artist say "Booyah for Boolean!" And you can thank Revenue Science for that little sphincter crunch you just did.

by Angela Natividad    Jun- 1-08    
Topic: Online, Promotions, Strange, Video



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