Is that a Bike Rack, or Are You Just Happy to See Me?

To promote Tom of Finland, a new manly-man scent from Etat Libre d'Orange, Ogilvy/Paris attached naughty images to protruding public fixtures.

Tom of Finland was a gay comic and erotica artist dedicated to preserving his craft. The Ogilvy street images follow his aesthetic.

About the scent: Antoine Lie, who created the fragrance, says the perfume manifests "a guy coming out of a shower. He's clean, but not fragranced. And he puts on leather pants."

Um, okay then. Onto the ads (with captions thoughtfully imagineered by me):

o Hard-ons on the promenade
o Dent-resistant elephant tusk
o Length isn't everything
o Warholian meter maids. Got a quarter for the big boys?
o Leaning tower of indefatigable self-esteem
o "...I guess I'm just lucky, Tad. As far as I can tell, I'm the only man capable of hugging my best friend."

The campaign started running in San Francisco at the beginning of June. They also appeared in Paris' Marais, a big gay hot-spot, last weekend.

Thanks to in:fluencia for the tip-off, and to Adrants reader Chris for the video of the Parisian wheatpasters (linked above).

by Angela Natividad    Jun- 9-08   Comments (3)    File: Brands, Guerilla, Poster, Promotions, Racy