Just Another Subservient Animal Who Needs a Favor

mac-monkey.jpg

Apparently a thing called the Mac Monkey needs freeing. (He's "starved of creative stimulation." Guess he hasn't discovered his own poo yet. Also, why does he have people fingers?)

Intended to increase subscriptions to Creative Review Magazine, Free the Mac Monkey was conceived by London-based STEEL, which sought to distract us from calling foul ("SUBSERVIENT CHICKEN RIP-OFF!") with the tasteful inclusion of early Steve Jobs wall art. And they almost succeeded. Well ... no, not really.

by Angela Natividad    Jun-11-08   Click to Comment   
Topic: Bad, Brands, Campaigns, Online   

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Comments



Comments

Isn't that wall art actually an old Mac ad featuring Steve Jobs?

Posted by: CT Moore on June 11, 2008 1:19 PM

I'm an asshole! Thanks.

Posted by: Angela on June 11, 2008 1:23 PM

Um How is this a "SUBSERVIENT CHICKEN RIP-OFF!" It's just a live web cam on a monkey. Subservient Chicken by Crispin Porter + Bogusky was an awesome flash based interactive extravaganza. These guys just focused a camera on a Monkey in a studio, it's the users that are barking orders at him. I'm pretty sure the chat is just there so you can actually prove that it's real and live unlike Subservient Chicken.

Posted by: Pete on June 11, 2008 1:57 PM

Um How is this a "SUBSERVIENT CHICKEN RIP-OFF!" It's just a live web cam on a monkey. Subservient Chicken by Crispin Porter + Bogusky was an awesome flash based interactive extravaganza. These guys just focused a camera on a Monkey in a studio, it's the users that are barking orders at him. I'm pretty sure the chat is just there so you can actually prove that it's real and live unlike Subservient Chicken.

Posted by: Pete on June 11, 2008 2:04 PM

Um How is this a "SUBSERVIENT CHICKEN RIP-OFF!" It's just a live web cam on a monkey. Subservient Chicken by Crispin Porter + Bogusky was an awesome flash based interactive extravaganza. These guys just focused a camera on a Monkey in a studio, it's the users that are barking orders at him. I'm pretty sure the chat is just there so you can actually prove that it's real and live unlike Subservient Chicken.

Posted by: Pete on June 11, 2008 2:07 PM

Whoops sorry for the multiple post your site sucks and I kept getting error messages.

Posted by: Pete on June 11, 2008 2:12 PM

You mean Subservient Chicken by the Barbarian Group.

Posted by: Steve Hall on June 11, 2008 2:13 PM

@Angela, don't sweat it. I always thought that Apple casted a Cruise lookalike until some dude at a conference used it as a slide.

Posted by: CT Moore on June 11, 2008 2:38 PM

The monkey looks more like a freaky lion with a brown mane!

Look at how much PR they've got through their crappy attempt though... even Adrants is talking about them!

There is a great post that explains this Ambient Advertising style here:

http://textrapolate.com/2008/06/take-two-ambient-advertising/

Posted by: BloggerBen on June 11, 2008 4:35 PM

Potato tomato,
"Created for the Miami-based advertising firm Crispin Porter + Bogusky (abbreviated to CP+B) by The Barbarian Group"

http://en.wikipedia.org/wiki/Subservient_Chicken

Posted by: Pete on June 12, 2008 6:52 AM







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