JWT Uses 'Mad Men' DVD Set to Wank Off

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JWT plans to run a spot in Mad Men's upcoming DVD set, spelling MAD MEN out with letters and logos from its client roster. Tagline: "Making brands famous since 1864." See it right here.

"All I'm looking for is a nod of the head and recognition for what JWT is," CEO Bob Jeffrey whines. Which begs the question: from who?

To answer that riddle, AdWeek gleaned perspective from Chris Vollmer, a Booz Allen-based media guy: "It's an industry play rather than a consumer play, because I can't see how it would make sense to a consumer."

Aww. JWT needs a shoulder-punch from its peers. Before leaving work today, call your nearest JWT creative and tell 'em you really like what they're doing with, I don't know, Kit Kat.

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Comments



Comments

I like this tone, A-Nat. It's what they (we) deserve. More please.

Posted by: copyranter on June 25, 2008 8:33 PM

Jwt is doing an outstanding job of emphasizing attributes that the modern young person already possesses or might wish to emulate in Mad Men.
The commitment to the highest standards of excellence in all areas of selling cigarettes in product placement throughout MadMen and their recent 'positive press' in metro and Natl newspaper 'article$' is peerless.


Posted by: Eve on June 26, 2008 9:38 AM

JWT suck, young people don't want to be mad men... they want to fire bomb ad agencies... like the tone as well nat...

Posted by: viralista on June 26, 2008 9:44 AM

Eve: There are high standards of excellence in product placement and astroturf press?

copyranter and viralista: Thank you. We'll try to get more agency feedback on here.

Posted by: Angela on June 26, 2008 10:55 AM

delicious post. thx A.

...and here's a nod to the astroturf troglodytes quoted above nominated for inclusion in a most exclusive club.
http://www.freepress.net/worst_shill

;P

Posted by: arthur on June 26, 2008 1:23 PM

"AdWeek gleaned perspective from Booz*Allen"

Blind leading blind?
Dumb and dumber?
2008 record set for negative credibility?

Posted by: Kevin Horne on July 4, 2008 3:03 AM




Stanton Optical


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