Konica Plays the Tease, Promises Quick Pleasers and Big-Shots

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To generate interest in a product that isn't very interesting -- office printers -- Konica Minolta borrowed from a topic that makes everyone's ears perk up: the office affair.

Print ad Episode 1, "When efficiency flirts with flexibility," ran in Government Purchasing Guide.

And while bizhub, a "quick pleaser," probably won't fit under your desk, it'll get email and FTPs scanned ... fast. Feeling flushed? Wait 'til you've heard what it does with heavy card stock.

by Angela Natividad    Jun- 1-08   Click to Comment   
Topic: Brands, Campaigns, Magazine   

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