K-Swiss Drops the Ball on Roland Garros, Paris

kswiss-hit-tennis-ball.jpg

"Dude ... I think the tennis player in that ad just totaled your car with his oversized ball."

"Sucks, man. Wanna play tennis?"

"Sure. But before we go, let's buy proper footwear at K-Swiss."

"High-five!"

Orchestrated by TriBeCa for the Roland Garros French Open in Paris. More photos here and here.

Fun facts: Maybe because it's French, TriBeCa calls it "ambush marketing," not "guerrilla marketing," and the goal was to create a "Wahoo Effect."

I'm not really sure what "Wahoo" is ("Yahoo" without the awkward "Yang" association?), but maybe it has something to do with how people open their mouths and make no noise when they see something like, say, a car smashed by a giant tennis ball.

Via the hip cats at in:fluencia.

by Angela Natividad    Jun-26-08   Click to Comment   
Topic: Brands, Events, Good, Guerilla, Strange, Video   

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Comments



Comments

If you read the comments on the video, even the French knew this stunt was already done by Nike in Japan. But probably way cooler. Purple and "cool" are rarely in the same sentence with sports.

Posted by: Mark on June 27, 2008 7:00 PM





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