Lame-Ass Headline Comes From Sixth-Grade Diary

Aniston_smartwater.JPG

As only Copyranter can, a new SmartWater billboard featuring Jennifer Aniston gets a well-deserved lashing from Jennifer herself -- as written by Copyranter, of course.

A taste of the venom: "Wait, where did this fucking lame-ass headline come from? Jesus, sounds like an entry from my sixth-grade diary."

by Steve Hall    Jun-18-08   Click to Comment   
Topic: Bad, Outdoor   

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Comments



Comments

It's more likely to be a reflection of a 2 day creative turn-around, a badly written brief and the agency's 'b' team.


Posted by: Floyd Hayes on June 18, 2008 1:40 PM

And try reading it while driving by....

Posted by: Lane on June 18, 2008 2:34 PM

“A pun is a pistol let off at the ear; not a feather to tickle the intellect.” ~Charles Lamb

Hanging is too good for a man who makes puns; he should be drawn and quoted. ~Fred Allen

A pun is the lowest form of humor, unless you thought of it yourself. ~Oscar Levant


Posted by: Jo-Melon on June 18, 2008 2:49 PM

When did Jennifer Aniston become emo?!

Posted by: Shannon Paulk on June 18, 2008 4:47 PM






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