Media Lion Win Sparks Cannes Controversy
Ah yes, there's at least one every year. A situation in which one agency wins an award for work that was, allegedly, done first by another. It can be labeled sour grapes or a valiant effort to give credit where credit is due. This year's story involves Volvo's Driving Game created by Nitro and Mindshare and MSNBC.com's Newsbreaker Live created by SS+K. A tipster claims the Nitro/Mindshare version is a knock off of the SS+K version with these arguments:
- In Nitro/Mindshare's Cannes entry under "target audience," they allege "This first ever cinema game..." SS+K's was first (launched 5 months earlier in May 2007)
- One of the images they used to represent the engagement of their audience was actually from SS+K's footage of NewsBreaker Live.
- They also plagiarized the "Human Joysticks" text that SS+K had coined for its presentation materials and videos (YouTube video here: http://www.youtube.com/watch?v=y6izXII54Qc)
- Their entry includes a screen shot of people in a theater playing the game, but it's a screen shot of people playing SS+K's NewsBreaker Live game in LA (the Volvo game was in the U.K.)
- Mindshare used the same technology partner that SS+K used for NewsBreaker Live: Brand Experience Lab
- Dominick Proctor was the president of the Media Lions Jury and won for the Volvo project with his company Mindshare (conflict of interest?).
Comments? Insight? Additional dirt?