Microsoft Angles for the Favor of Procrastinators

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To promote its MSN toolbar -- "Jet fuel for procrastinators!" -- Microsoft launched Start Procrastinating. You can either upload videos of yourself, flicking rubber bands around while putting off your creative brief, or watch three really stupid videos of a couple of dudes surf balling, folding shirts and sharpshooting.

Actually, the surf balling video's all right.

Start Procrastinating's no Clearification, which was appealing but a promotional flop for Microsoft. And avid procrastinators download StumbleUpon, not MSN. Sorry, champs.

Speaking of StumbleUpon, look what it found me! Free range workers. Yum.

by Angela Natividad    Jun-12-08   Click to Comment   
Topic: Bad, Brands, Campaigns, Online   

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