Tabasco Brings Sizzle, and Possibly Some Confusion, to Antwerp Bus Service
Antwerp residents: if you're wondering why firetrucks are suddenly ubiquitous, slow-moving and sponsored by Tabasco, it's because those aren't firetrucks.
It's just your local buses, dressed like the life-saving vehicles they never grew up to become.
The bus-as-firetruck campaign was put together by Duval Guillaume, which explained -- slowly, so we could understand -- that "Tabasco is so hot that you need a fire truck to cool down your mouth after you've eaten some."
I wonder if that ladder gets hop-ons.
Comments
So all that 'to do' I saw on the Flickr page with the unveiling of this huge finger quotes idea unhuge finger quotes and thats the best line they could muster? And why are those creatives smiling?
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