Wawa Gets Groovy With HoagieFest


After listening to this jingle and the rest of the tunes over at the Archer Group-created HoagieFest site for convenience store chain Wawa, you absolutely will not be able to get them out of your head. And, after all, isn't that the point? The agency hired jingle writer Parry Gripp to create the songs which are also available as ringtones and, in acknowledgment of the many already existing Wawa loyalist sites, embeddable MySpace and Facebook sound files.

It's all so very....groovy in a sort of squeaky clean way.

by Steve Hall    Jun-26-08   Click to Comment   
Topic: Good, Online   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



How I wish there was a flippin' Wawa in NYC. I can't get a decent hoagie in this town!

Posted by: Jessie Birks on June 26, 2008 11:27 AM

No Wawa in the Pacific Northwest...but it seems they have a loyal fan base. Will a catchy jingle be enough for world domination?

Posted by: John Gillett on June 26, 2008 1:46 PM

Watch out! Yoko will be coming after them.

Posted by: Tom Egly on June 26, 2008 4:38 PM

Too bad WaWa doesn't make good hoagies anymore.

Posted by: Mike Peditto on June 27, 2008 12:35 AM

Makes it more yummy or lets say WaWa!

Posted by: Catalog Solutions on June 27, 2008 11:02 AM

I think Peter Max has a better case than Yoko.

Posted by: Page Schorer on June 27, 2008 11:59 AM

I can't believe no one commented about the HoagieFest concert just recently held in Wawa, Pennsylvania!!! Footage of the concert can be heard at:


Episode 36, titled 'Hoagiefest', Features Stone Temple Pilots, and my personal favorite, MICHAEL MCDONALD and the Hoagie Brothers!!!

Posted by: Captain Paintball on August 20, 2008 12:46 AM