Wawa Gets Groovy With HoagieFest
After listening to this jingle and the rest of the tunes over at the Archer Group-created HoagieFest site for convenience store chain Wawa, you absolutely will not be able to get them out of your head. And, after all, isn't that the point? The agency hired jingle writer Parry Gripp to create the songs which are also available as ringtones and, in acknowledgment of the many already existing Wawa loyalist sites, embeddable MySpace and Facebook sound files.
It's all so very....groovy in a sort of squeaky clean way.