What Happens in Miami...Can Also Happen in Chicago
Whoa. Weren't we all just in Miami getting our interactive (and, um, other things) on at ad:tech? Indeed we were but now it's time for the Chicago version of ad:tech. OK, OK, so it's not hot, sunny, sand-filled Miami Beach but it is Navy Pier and Lake Michigan which provides an awesome skyline view of Chicago. That is, if you have a friend with a nice big sailboat who's kind enough to take you out.
Someone will have a booze cruise. Someone will have a party at The W. CIMA will have a party at Fulsom's. And, no doubt, one night we'll all end up atop Rock Bottom at the end of the night. Aside from that, there will keynotes from author Clay Shirky and Google CPG Industry Director Kevin Kells. There will be three panel tracks covering Media and Branding, Tactical Marketing and Emerging Platforms.
Conversational Branding will be explored as will mobile, search, viral, the death of he banner, new media economy and, yes, of course, social media.