With Help from Nike, Spain Seizes Liverpool
Liverpudlians adopt fragments of Spanish culture in "Turning Spanish," created for Nike by 72andSunny.
They won't be reading any Don Quixote, though.
The spot aspires to cash in on the emotional cachet of Fernando Torres. He's the English Premier League's current It Guy. And while I guess it's funny to hear some 'Pud go "Gracias, mate!", the whole thing felt like a really long "Sorry ... you had to be there"-type story.
In this case, I think you have to be from Liverpool.