Lenovo is maximizing its Summer Olympics sponsorship with a social media rollout dubbed "Voices of the Olympic Games." Rohit Bhargava, SVP of Ogilvy 360 Digital Influence, described the strategy in a sentence that would give William Faulkner brain freeze:
Use Lenovo products to power athletes sharing their real experiences leading up to and during the Olympic Games directly with fans around the world.
State Farm erected some Chinese Theatre-style installations above a busy local car wash on Sunset Blvd. The vibe is very Mao meets car salesman. Overhead, banners read, "Experience peace of drive."
Hrrm. Going Zen behind the wheel is cool while your car's getting sudsy, but it's a fine line between clearing your mind and falling asleep while in transit. Though if a meditative trance does guide you to someone else's bumper, I have no doubt State Farm will appear at your side, genie-style, with a smile and a very big abacus.
Seeking distraction? Practice your competitive discus-throwing skills on Discus Champion, a game Tamba made for King Solomon's Casino, which is kinda funny because until I realized the discus was actually a head-sized poker chip, I thought this was a really lame promotion for Ultimate Frisbee.
In an effort to squeeze as much out of Pink as it possibly can, Victoria's Secret launched a back-to-school campaign for co-eds, as well as the "exclusive!" Pink Collegiate Collection -- which boasts licensing partnerships with 33 schools.
Don't just rock your college sweater. Rock it with hearts and polka-dots.
The Collegiate Collection will be promoted with a green movement ("Recycle Your Sweats!"), an event called Pinkapalooza, and migrating brand ambassadors paid to push Pink at football games. Bleacher blowjobs optional. Just kidding.
Advertising Age calls this the label's "most comprehensive [launch] yet."
Just when you think you're watching yet another lame (a common phrase today) Axe Deodorant commercial with the ubiquitous lower lip-biting horny hottie eying the dumbfounded geek and are ready to toss it off as a waste of production dollars, you are rewarded with a moderately amusing ending. Amusing enough to cancel out where the impending lameness was headed.
Please! Can we just stop with all these forced movie co-marketing tie-ins that make about as much sense as submitting a real ad to Cannes for a Lion? In this disaster, we have a Domino's delivery boy ... oops ... girl traveling through a Dark Night (get it?) in Gotham City (get it?) to deliver a Gotham City Pizza (get it?) to the Joker (get it?) who owes pizza girl a new car because of his random acts of violence. It all kinda makes good 'ol "price and item" advertising ripe for a comeback.
Please, CP+B! Call Barbarian Group and hook up for another Subservient Chicken. Even SCII would be better than this mess.
This weekend I took @mariagarcia to Soho to show her one of my favorite shops in the neighborhood. I had discovered it a week ago and wanted to go back with her to capture a few photos I could use in a blog post proclaiming my love for the brand. While we shopped, I snapped a few photos of elements of the in-store experience that stood out to me... until I was interrupted by a store clerk who informed me that "it is against store policy to allow customers to take photos in our store." Although I assured her that I was not some kind of spy sent from a competitor but was a blogger taking photos to show readers (who might not otherwise get to see a store that's only located at the moment in NY, TX and CA and has a rather limited online shopping experience) why I loved it, she told me that I'd need to contact the corporate office and get clearance to do so.
Writing on Tasty Blog Snack, Justin Ezarik comments on Michael Arrington's gloating over convincing half of his Twitter followers to follow him on FriendFeed. Justine also expresses a a long-held belief we've had around here at Adrants that most of this social media, web 2.0 crap is fleeting and mostly invisible to anyone outside the geek club.
Seriously. No one outside the insular geekfest gives a shit or ever will give a shit about Twitter or FriendFeed or which is better than the other. Or why they absolutely MUST use them. Apparently, the geek squad are an incestuous bunch and simply CAN NOT live without their shiny new toys. And that's OK. That's they we are. But they are a minority and always will be.
- Good Health Advertising (GHA), which represents a collection of exceptional health and medical Web sites and email patient lists, today announced that in its first comScore ranking, monthly unique visitors in the US topped 8 million* putting GHA among the top 15 health web properties, with more "Total Visits" than Yahoo! Health and About.com Health.
- Yawn. Dentsu and Steve Biegel have settled their legal bitch-fest.