Men Are Spending More to Improve Their Self-Worth. Don't Be Dumb, Cash In Early


Earlier today, Gay List Daily sent its (mostly male) subscribers an invitation to try John Allan beauty products. The pitch began like so:

Meet John Allan. He's been quietly hiding in New York developing a line of men's care. His set of products satisfies a man's every grooming need, from hair care, personal care, shaving, and skin beautifiers.

Skin beautifiers?

Okay. I realize I'm on a gay mailing list, but mens' increasing willingness to explore beauty regimens -- and shop for style's sake (think Beckham!) -- isn't a gay vs. straight thing anymore. For a growing number of guys, the pursuit of youth, beauty and expensive jeans has become a norm. And not just among metrosexuals. (In fact, most men we'd call "metro" don't even like the term.)

How much do we know about mens' changing self-perception -- and their shopping habits? Probably too little. Marketers and book writers like shining the spotlight on the so-called gender minority with her iron hand on the family pocketbook. She's always stealing the show!

Meanwhile, we've let Axe run off with the New Male Order.

Looking to change that? Then you should read Branded Male.

more »

by Angela Natividad    Jul- 8-08    
Topic: Good, Opinion, Packaging, Publishing, Research

'Goodfellas,' 'Peanuts' Used to Promote...


Goodfellas Peanuts!

You will smirk until the last Peanuty-tense moment.

by Angela Natividad    Jul- 8-08    
Topic: Brands, Commercials, Good, Online, Trends and Culture, Video

Yawn. Nike Does Another Fake YouTube Video


Kobe jumped over a moving car. Fake. Yawn. Kobe jumped over a swimming pool with the Jackass crew. Fake. Yawn. Female basketball players (who we should know but don't) make difficult shots into random receptacles. Fake. Yawn.


by Steve Hall    Jul- 8-08    
Topic: Video

Brazil Welcomes Audi R8 With Artful Choreography


To launch the Audi R8 in Brazil, Bullet created a launch event, "The Art of Performance," which combined an orchestra of 41 musicians, one maestro and three Djs from the German Bauhouse group along with visual wizardry from Campana to create a performance masterpiece.

Masterpiece is the right word to describe this effort. Like an orchestrally-choreographed movie score, this aural and visual extravaganza is perfectly timed and does a nice job illustrating the car's finer points.

Check out the video here and here.

by Steve Hall    Jul- 8-08    
Topic: Good, Video

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Eddie Heads, Interns Boinked, Monkey's Advertise, Ketel One Hated


- Eddie Murphy's head traverses the country in search of viewers for his new movie, Meet Dave.

- just gross.

- If you don't want people to make fun of your goofy in-house video, don't send bloggers email attacking them for posting it. That's just dumb.

- Oops. Atlanta agency guy boinks college interns and gets home late for dinner. Accusatory emails ensue.

- Beyond Madison Avenue analyzes the theory of using monkeys in advertising.

- Writing for Animal, Copyranter continues his hatred for the Ketel One campaign and identifies a recent ad as one of the most annoying ads ever created.

by Steve Hall    Jul- 8-08    
Topic: Agencies, Celebrity, Guerilla

Doogie Howser Endorses Old Spice


In the classic style of the make-believe doctor-style ad, former make-believe doctor Doogie Howser a.k.a. Neil Patrick Harris vamps soap opera-style for Old Spice Pro Strength Anti-Perspirant. In the commercial, he plays up the fact he used to be a fake doctor and that, combined with the fact one does not need a prescription for Old Spice, makes it prfectly OK for him to recommend it.

It's one of the better spoof-style commercial that's come along. Created by Wieden + Kennedy, the commercial is accompanied by print.

by Steve Hall    Jul- 8-08    
Topic: Brands, Celebrity, Commercials, Strange

Tila Channels Wordsworth, Obama Goes on Tour, 'I Love Money' Strips Down, Google Irks Babies


- Attention all bleeding hearts: Tila Tequila is now an angst-ridden poet. (Such clever manipulation of iambic pentameter! Such masterful use of "cunt!") See an example without having to visit her MySpace.

- Obama rawks -- online, at least, but also literally (with help from PhotoShop).

- VH1 sent over a clip for its upcoming I Love Money "celebreality" show. It managed to be ghetto, valley and trashy all at once. Two words: naked cartwheels. (Tastefully censored with the Rock of Love logo.)

- What keeps Dungeons & Dragons in cauldron cash? "Part web savvy, part faith and all awesome." Also, there are podcasts.

- Google upsets the children it helped spawn. You kind of have to read it to believe it. Unless you already do believe it, in which case ... go you!

- AOL snags an ex-Googler to head Bebo Europe.

by Angela Natividad    Jul- 8-08    
Topic: Bad, Celebrity, Commercials, Online, Political, Spoofs, Television

JCPenney Talks to Teens (The Approved Version)


As a follow up or, perhaps, as the fodder that caused the creation of of the famed Speed Dressing JCPenney unauthorized commercial, Saatchi has gone all the way back to the teen heyday of the early 1980's as represented by John Hughes' The Breakfast Club and intends to use the movie as the basis for its back to school campaign this summer.

Famed scenes from the movie will be recreated for cinema, TV, print, mobile and online ads to the (remade) tune of the movie's Don't You (Forget About Me) by Simple Minds. Breaking July 18, Saatchi hopes to use the movie's clique-focused story line to launch a United Colors of Benetton-style campaign which will likely be cleansed of any Neo-maxi-zoom-dweebie - style name calling so as to meet today's intensely conservative, PC-obsessed culture.

by Steve Hall    Jul- 8-08    

Mathew McConaughey Intones Creepiness in Beef Spots


Defamer is obsessed with the new Matthew McConaughey-voiced radio spots for the National Cattleman's Beef Association. There certainly is something quirkily-alluring about the way McConaughey intones the spot and in an effort to visualize that, Defamer put together a video to accompany the spot. If you like McConaughey's hotness...and cow meat, you'll love this video. Be sure to appreciate the awkwardly-worded copy "Discover the power of protein in the land of lean beef," which paints a picture far different than what was likely intended.

by Steve Hall    Jul- 8-08    
Topic: Celebrity, Radio, Strange

Goodby and HP Make Computing Blissful. If Only it Were True


Looks like that cool, drag and drop-style computer as seem on CSI Miami and in the Tom Cruise movie Minority Report will be available for all courtesy of HP. With beautiful visuals and lush music, Psyop (production), Sound Lounge (sound) and Goodby have crafted a nice piece of work for HP's TouchSmart PC. Now, if only the experience of using a computer was as blissful as this as opposed to the frustrating nightmare it often is, life would, indeed be beautiful.

by Steve Hall    Jul- 8-08    
Topic: Commercials, Good

'Smart Show' Returns for a Second Season


With a bitty boost from Digitas, the Holiday Inn Express launched the second season of The Smart Show, a semi-dorky, sponsor-heavy web series about business travel.

The site went live today. In the debut episode, host Henry Dittman -- who looks like an early Bob Saget -- asks strangers what their dream job would be. Then he reveals Condy Rice's fantasy calling, and in a random turn of events proceeds to sell us on the merits of virtual personal assistants with DSL lips.

more »

by Angela Natividad    Jul- 8-08    
Topic: Online, Sponsorship

Featured FREE Resource: