Danish Cancer Commercial Uplifts But Steals Happy Ending


It's really too bad this Danish Cancer Society commercial has such a ridiculously lame ending because, well, until that lame ending, it's really quite excitingly uplifting to watch.

by Steve Hall    Jul-14-08    
Topic: Commercials, Racy

Humanitarian Lion, Honda Capitalizes on BMW Video


- AirTran (who knew they were still in business?) this week unveiled its "Say Yes to Orlando" plane, with help from La Nouba by Cirque du Soliel, to promote special airfares and its discount flights to Orlando.

- The folks behind the Humanitarian Lion, after a "you'll have to do better than that" comment from Adland, are out with a more complete print ad for their effort to urge Cannes and the advertising industry to become something a bit more substantial than a pretty picture competition.

- Just because you upload your ad to YouTube doesn't mean competitors won't be atop, below and beside it.

more »

by Steve Hall    Jul-14-08    
Topic: Campaigns, Industry Events

BzzAgent to Guarantee Word of Mouth Works


In either a desperate move to build buzz for a medium no one's talking about any more or a confidant move in support of its belief in word of mouth marketing, BzzAgent is offering advertisers a refund if their campaign with BzzAgent outperforms other media by 20 percent. To participate, brands must spend $300,000 across WOM and other media.

more »

by Steve Hall    Jul-14-08    
Topic: Promotions, Tools, Word of Mouth

Mr. T Eradicates World of Goofy Speedwalkers


Uh oh. The cause group for...speedwalkers is going to get their jockstraps in a twist over this new AMV BBDO-created Get Some Nuts commercial (higher quality Quicktime here) for Snickers in which Mr. T, atop a Mad Max-style pick up truck, shoots Snicker bars at a speedwalker using a Gatling gun. While hurling bars at the walker, Mr. T lets lose his usual "I pity the fool" tirade telling the walker he's a "disgrace to the man race" and that it's time to "run like a real man."

While most would prefer to rid the streets of these goofy walkers for fear they will unduly influence their children into adopting the goofiness that is speedwalking, it won't be surprising if some speedwalking fanatics make their way to Mars headquarters and slingshot, en mass, their jockstraps at the building pummeling executives into submission.

by Steve Hall    Jul-14-08    
Topic: Celebrity, Commercials, Good, Strange

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Federated Media Packs Banner With Features And It Works


Here's an ad banner that packs a lot into a small space. In tandem with the promotion of green energy site ReGeneration and it's tie in with the Dell Graffiti Facebook contest, Federated Media created an ad unit that incorporates a video player which shows the winning designs, rotating headlines from the ReGeneration site and a "more" button which delivers a slide up menu with options to share, subscribe, embed or download.

It's a lot of functionality built into one banner but it works very nicely. After one of the design videos plays, the viewer is presented with thumbnails of the other winners which, if clicked, will play within the banner.

by Steve Hall    Jul-14-08    
Topic: Online

Hottie Carrie Underwood Makes Men Want to be Small


The men in this Vitamin Water commercial featuring country singer Carrie Underwood are so enamored with her ability to horse whisper sweet nothings to small things, they all want to be...miniature. Not exactly the way most men think but for those not so fortunate men who are on the miniature side of things, they are, no doubt, plenty pleased the very desirable Carrie Underwood has a thing for...small things.

by Steve Hall    Jul-14-08    
Topic: Celebrity, Commercials

Giant Egg Opens to Announce McDonald's Breakfast Hours


As an apparent follow up to their salad billboard, Leo Burnett Chicago has created a giant egg in front of a McDonald's which opens between 6:30AM and 10:30AM, the hours breakfast is served at the restaurant. It's not your average billboard and it. once again, proves the worth of a medium that, while old, still has a lot of flexibility for creative use. See time-lapse photography of the egg opening here.

by Steve Hall    Jul-14-08    
Topic: Good, Outdoor

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