In what can only be described as supremely idiotic, the cigarette in the hand of the man who appears in the famed Mad Men promotional image was digitally removed when it was placed on iTunes to promote the sale of Mad Men Season 1. WTF? Does Apple think everyone who downloads this show will then run out to the store and buy a pack of smokes so they can smoke while watching the show? Are people actually this stupid? WTF?
Yesterday at San Francisco's Westin St. Francis, Room Full of People held the SWAT Summit, a one day conference which covered the topic of social networking. Topics such as metrics, best practices, user engagement and social advertising were covered.
After Room Full of People CEO Christian Perry gave an engaging overview of Obama's brilliant use of social media as compared to McCain's abysmal use, IDC Research Analysts Caroline Dangson gave an overview of people's outlook on social media and their willingness to allow advertisers mine personal information and online social behavior in order to provide more targeted advertising. Perhaps it was the way IDC asked the question but unsurprisingly, a very low percentage of people said they'd be OK with that.
MediaSmith CEO David Smith presented for the first time his Eight Levels of User Engagement, a detailed look at the buzzword du jour "engagement." It was one of those presentation that was so elaborate and so complete that no summary would do it justice. Besides, I can't remember the half of it but don't fret. He's taking it on the road for six months and there will be a book (or a paper).
Quiksilver's inviting Real Women! from All Walks of Life! on a Creative Journey! to promote its new line of women's clothing. The subsite includes a hyper-bohemian product preview and postcard gallery, where you can download warm fuzzy (and pink!) messages like "Sometimes finding your destination means trying on all the options." Gotta love a clothing pun.
The campaign is targeted to fresh-outta-college women in a state of quarter-life crisis. "Our purpose was to inspire not only the apparel Quiksilver was going to design for this journey, but create a brand idea that celebrates the experience of defining yourself in the world as an intelligent, creative, independent woman," rambled John Boiler of agency 72andSunny.
What, do genital jokes just make better advergames?
The above inanity is a promotion for Pineapple Express, a movie by the same winners that brought you Superbad. Put together by agency Soap Creative.
Tant pis. Anyway, haven't we seen this gimmick (twice) before?
The video is part of a wannabe-viral seeding campaign called "Le Grand Souffle." Belgian residents, if you have insight on who's behind the campaign, we probably won't care. But we'll cover it anyway.
For the Looking Glass Foundation, which assists adolescents with eating disorders, DDB, Canada launched a PG-rated but poignant awareness campaign in British Columbia.
The "Pencil Marks" PSA features a girl charting her waist-slimming progress with pencil marks on a wall. The agency also distributed broken toothbrushes in baggies that read, "Attempting to purge, Jane B. broke a toothbrush off in her throat and choked."
See, if you're gonna be all pro-Mia, you need to get over your squeamies and use a finger.*