9,580 Paper Dolls Sacrificed to Keep Converse Cool

connectivity-triage.jpg

Anomaly/NY worked with Santogold, Julian Casablancas and Pharrell Williams of NERD to produce My Drive Thru, a paper doll music video for Converse. It's effortlessly dope, more so because Pharrell is the coolest fucking celebrity in the entire world. Oh, and the other two are also pretty awesome.

This is part and parcel of Converse's "Connectivity" campaign, which rocked well from Day 1. Scoop My Drive Thru up free on the Converse website, which was revamped to reinforce the celebu-paper doll thing. (Also very cool.) Click "unfold" for screen takeover -- minimal laggage -- then download the track.

by Angela Natividad    Jul-25-08   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Good, Online, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

It's all CG. No paper was wasted in making the spot.

Posted by: mason on July 25, 2008 8:42 PM

Music and celebrities all wrapped up into an easily accessible video: viral waiting to happen. Good thinking, Converse.

Posted by: sonya on July 27, 2008 10:16 PM

"Pharrell is the coolest fucking celebrity in the entire world."

Did someone confuse her MySpace comment for Pharrell's profile with her AdRants post today? The gushing isn't very becoming.

Posted by: draper on July 28, 2008 12:04 PM

Draper: So when in Mad Men are you diagnosed with liver failure? I heard that happens soon.

Posted by: Angela on July 28, 2008 12:23 PM

Psyop made this. an interview with the directors is posted here http://www.glossyinc.com/converseqna.html

Posted by: glossy on July 28, 2008 4:53 PM

Who handles the converse account so I can swamp them with my resume.

Posted by: Joel on July 29, 2008 2:52 PM







Featured FREE Resource: