According to Greenpeace, Even Trees Have Sex

tree_porn.jpg

OK, so this has been covered everywhere but it isn't news until it appears on Adrants. Oops. Sorry about that pompous attitude. Just read a Bob Garfield article and it must have had an undue influence. Anyway, Greenpeace, much like PETA, often resorts to sensationalistic tactics when it comes to its advertising campaigns. This recent bit of tree hugging is no different.

Like two horny 14 year-olds making a goofy faux-porn sex video to upload to YouTube, Greenpeace is playing with wood and orgasmic metaphors to encourage people...Come Together For Forests. Yes, that's the actual tagline to the spot.Honest.

It must be nice cranking out advertising for Greenpeace, or PETA for that matter. The formula is so simple. Sex + Shock = Publicity.You have to wonder why every other brand doesn't adopt this tries and true marketing methodology.

Give it a watch though the soundtrack may cause your cube mates to wonder what just what the hell you are doing in your cube.

by Steve Hall    Jul-30-08   Click to Comment   
Topic: Cause, Racy, Video   

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Comments



Comments

Do you remember the last time Greenpeace used sex in its add campaigns? Yeah, neither do I. So its pretty ignorant- not to mention false- to suggest the campaign strategy for this group is sex+shock equals publicity. Greenpeace uses a variety of tactics to promote the solutions we need for our environmental problems. One of these is creative communication, which can mean an add like this or it can mean having 3500 people outline a Picasso painting on Miami Beach. Either way its one of many tactics.
In addition you can argue tactics but you can't argue with the results GP has gotten. They just moved major grocery store chains to drop red list fish species off their shelves- a huge step in protecting our oceans.

Posted by: Sean on July 31, 2008 5:39 PM

Do you remember the last time Greenpeace used sex in its add campaigns? Yeah, neither do I. So its pretty ignorant- not to mention false- to suggest the campaign strategy for this group is sex+shock equals publicity. Greenpeace uses a variety of tactics to promote the solutions we need for our environmental problems. One of these is creative communication, which can mean an add like this or it can mean having 3500 people outline a Picasso painting on Miami Beach. Either way its one of many tactics.
In addition you can argue tactics but you can't argue with the results GP has gotten. They just moved major grocery store chains to drop red list fish species off their shelves- a huge step in protecting our oceans.

Posted by: Sean on July 31, 2008 5:40 PM





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