Be Creative. Cut Hair.
Social media firm Votigo partnered with L'Oreal to promote its Shue Uemura Art of Hair Product Line.
The result: what else? -- UGC! A style challenge, to be exact. Go do somebody's hair and take a picture. Be sure to claim you used an Art of Hair product.
Entrants will be graded, in part by their peers, based on artistic approach, technical difficulty and stylist's pick. The winner gets a trip to Tokyo.