Coors Could Use a Little Help with that Zany 'Interactive' Concept

coors-light-cold-activated-bottle.jpg

Somebody didn't think this one through.

This banner ad for Coors Light first attracted me with its weird copy: "GRAB A COLD ONE. When the mountains turn blue, it's as cold as the Rockies."

I was like, what?! And then I noticed some other text: "COLD ACTIVATED BOTTLE."

"Awesome!" I said. "I can frost this Coors!" So I started clicking all over the ad to make with the frosting.

But the ad was not, in fact, frost-friendly. Instead it brought me to Coors Light's Cold Activated Bottle subsite. I said, "Whatev, this could still be cool," so I started clicking all over that.

And guess what? That wasn't interactive either. Instead, my eager clickage brought me to CoorsLight.com -- where I sat face-to-face with an AGE VERIFICATION SCREEN.

So finally I said fuck it, and now I'm here, complaining about it. Coors, why don't you give Play a call and ask them -- well, beg them -- for some interactive assistance. You know Play. They did that semi-interesting beer SCUBA thing for Foster's.

by Angela Natividad    Jul- 3-08   Click to Comment   
Topic: Bad, Brands, Campaigns, Online   

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Comments



Comments

My favorite part of this post is how much you love the interactive games on banner ads. I'm a sucker for killing the buzzing fly, picking which celebrity did what and figuring out where the ball went.

I think Coors should hire you as a consultant.

Posted by: Meghan on July 3, 2008 10:04 AM

We made a wakeboarding game for Coors in Canada once. It was WICKED and you could jump over a float plane. I just needed to add that to be part of the conversation.

Posted by: Sean on July 3, 2008 12:13 PM

What is interactive?

Posted by: Edward on July 3, 2008 3:55 PM

Agreeably the coors website is absolutely duff, unlike this fosters one which (inner geek talking) was very fucking interesting

Posted by: Alex on July 4, 2008 6:58 AM

An incredibly crappy beer has an incredibly crappy website. Whodathunkit.

Posted by: chris on July 11, 2008 11:10 AM







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