In Scion's Neck of the Woods, Individuality's Looking Pretty Uniform

See "Declaration," a :60 ad for Scion's "United by Individuality" campaign by ATTIK. The visuals wed two media cliches: a fleet of cars converging purposefully on one road, and an anarchist leader bleating to somber street warriors from a makeshift platform in the dead of night.

Also, something in the music brought Kevin Costner to mind.

Remember when Scion was nasty and unapologetic about being an individual? I miss that.

by Angela Natividad    Jul-28-08   Comments (0)   
Topic: Brands, Campaigns, Commercials, Television