It's Hard to Swing Camp if You're Part of the Joke.
Hoping to tap into disdain for cheesy film cliches, Sprint chose Union Editorial to refine a set of movie trailer-style spots. The star? Sprint Instinct.*
In "Launch," a couple outruns cops in a high-impact car chase. Mr. Man looks stressed; meanwhile, Wifey buys a handbag on her phone and has it sent to their hideout -- leading the captors right to them.
In "Romance," one woman wants it all -- not from a man, but from her carrier -- as friends beg her to be more realistic.
If you're feeling deja-vu (in addition to that mild burning sensation), it's for a reason. To promote its Scarlet TVs, LG did more with the same campy idea.