Mitchum Uses Dry Cleaning Hangers to Remind Us Why We Had to Go in the First Place

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Antiperspirant company Mitchum is using space on dry cleaner hangers to offer $1 coupons to potential customers.

Considering the brand has soiled at least 10 my blouses with virtually-irremovable white shadows, I wouldn't feel very receptive to a Mitchum message so soon after paying the dry cleaning bill.

But one lonely experience isn't enough to sway the hordes of women that haven't yet found a dream deodorant. (I wonder, do you ever?) Mitchum says the campaign, which launched early this month, has already boosted purchase intent by 30 percent.

by Angela Natividad    Jul-21-08   Click to Comment   
  

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