Mochila Uses Obama Girl to Make Play for Political Gen-Y 'Net Users

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Amber Lee Ettinger -- better known as Obama Girl -- is seriously amazing. She didn't just shake her ass for politics; she turned that ass-shaking into a recognized brand.

Mochila is partnering with Barely Political, Obama Girl's parent, to promote online political coverage of the 2008 Presidential campaign. The pair will sponsor NetRoots Nation 2008 in Austin from July 17-20.

The target: Gen-Y internet users that are old enough to vote. All Obama Girl videos, as well as other Barely Political content, are now available on Mochila for (ad-supported!) syndication.

CEO Keith McAllister of Mochila called this "the hottest political year in generations" -- particularly for younger users. (I guess Bush didn't really do a great job of grokking.)

"To help our partners seize that opportunity, Mochila provides free, ad-supported access to the world's leading supply of all manner of political content, from Obama Girl to top traditional media sources," he gushed.

by Angela Natividad    Jul-17-08   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Online, Political, Sponsorship   

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Comments



Comments

Well, something is sad about those girls. There's fifteen minutes of fame and then there's ... So, why do they attract so much attention? Is it because they are young women who are publicizing themselves in voyeuristic fashion on the Web? Actually, I found a video in clash entitled Obama Girl v. Lonely Girl15...It's a side-by-side videos.

Posted by: Janet Finn on July 21, 2008 7:11 PM

Well, something is sad about those girls. There's fifteen minutes of fame and then there's ... So, why do they attract so much attention? Is it because they are young women who are publicizing themselves in voyeuristic fashion on the Web? Actually, I found a video in clash entitled Obama Girl v. Lonely Girl15...It's a side-by-side videos. http://clashorama.com/index.php?id=153

Posted by: Janet Finn on July 21, 2008 7:14 PM

Well, something is sad about those girls. There's fifteen minutes of fame and then there's ... So, why do they attract so much attention? Is it because they are young women who are publicizing themselves in voyeuristic fashion on the Web? Actually, I found a video in clash entitled Obama Girl v. Lonely Girl15...It's a side-by-side videos. http://clashorama.com/index.php?id=153

Posted by: Janet Finn on July 21, 2008 7:18 PM





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