Oh Look! It's A Flash Mob Staring at a Ray-Ban Billboard!
Now that Ray-Ban has all but used up its viral video tricks, its now turned to culture jammer Ron English who recently unveiled a giant billboard in New York, part of the brand's Project Colorize campaign. To add to the unveiling, flash mobs (yes, like trucker hats, they go on and on) were organized beneath the billboard to simply look up and stare at the board...while wearing Ray-Bans, of course.
Animal has pictures and a video of a New York Post interview with Ron English