One Man Dares to Sing Opera Before Simon Cowell.
His name was Paul Potts. During his unexpectedly spellbinding audition on Britain's Got Talent, he touched the hearts of viewers everywhere. (Really. I don't know if it was his voice or the pop show context or what, but I've never seen anything like that on American Idol.)
The crescendo: Before he went on to win the show last year, he was a mobile phone salesman. So now T-Mobile's using his defining moment in a German ad campaign. (Nice touch with the little girls and businessmen crying over their mobile phones.)
The closer (translated from the German): "Life gives us extraordinary moments. The beauty of it is that we can share them." What a charming lesson in opportunism.