One Man Dares to Sing Opera Before Simon Cowell.

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His name was Paul Potts. During his unexpectedly spellbinding audition on Britain's Got Talent, he touched the hearts of viewers everywhere. (Really. I don't know if it was his voice or the pop show context or what, but I've never seen anything like that on American Idol.)

The crescendo: Before he went on to win the show last year, he was a mobile phone salesman. So now T-Mobile's using his defining moment in a German ad campaign. (Nice touch with the little girls and businessmen crying over their mobile phones.)

The closer (translated from the German): "Life gives us extraordinary moments. The beauty of it is that we can share them." What a charming lesson in opportunism.

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Comments



Comments

We're working with an Opera company and they were blasting this dood at the last meeting we had, saying he had one song and the rest was a bust. I'll take their word for it but trust that this campaign will be seen as a weak mainstreamification of sub-par 'opera.'At least thats the way the opera fans of the world will see it.

Posted by: dm on July 28, 2008 3:16 PM

So what? That's great about your colleagues and their opera critique, but it's not an ad about opera, it's a commerical about how a wireless company provides a way for people to share moments, moments that are special to them - whatever those moments may be - an opera peformance that they're untrained ear finds to be moving, a kid in a school play, finding a long lost love, heck, a 1970s video showing a lion named Christian reconnecting in Africa with two Aussies who bought him at Harrod's. I think the spot does a good job at conveying its message. Just my opinion...

Posted by: Jenniferwriter on July 29, 2008 3:10 PM

I agree - it's not for opera fanatics, its for regular folk by an average Joe. I thought the spot was great, and when you watch the original video you could tell how incredibly moved the audience was. He's helped bring opera to a broader audience - screw the opera snobs, his story is great (and his rendition of the song is as well)

Posted by: Sean on July 30, 2008 12:01 PM





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