Pink Pursues Co-Eds from the Football Bleachers

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In an effort to squeeze as much out of Pink as it possibly can, Victoria's Secret launched a back-to-school campaign for co-eds, as well as the "exclusive!" Pink Collegiate Collection -- which boasts licensing partnerships with 33 schools.

Don't just rock your college sweater. Rock it with hearts and polka-dots.

The Collegiate Collection will be promoted with a green movement ("Recycle Your Sweats!"), an event called Pinkapalooza, and migrating brand ambassadors paid to push Pink at football games. Bleacher blowjobs optional. Just kidding.

Advertising Age calls this the label's "most comprehensive [launch] yet."

by Angela Natividad    Jul- 7-08   Click to Comment   
Topic: Brands, Campaigns, Promotions, Sponsorship   

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Comments



Comments

Victoria's Secret hearts and polka dots sweats with hoods? Perhaps naive co-eds will find this ironically sexy, or team-spirited...or a ridiculous, desperate marketing ploy.

Posted by: John Gillett on July 7, 2008 2:20 PM

pink hearts with college emblems? sweet!

Posted by: arthur barbato on July 7, 2008 4:19 PM







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