State Farm Pushes Peace at Hollywood Car Wash

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State Farm erected some Chinese Theatre-style installations above a busy local car wash on Sunset Blvd. The vibe is very Mao meets car salesman. Overhead, banners read, "Experience peace of drive."

Hrrm. Going Zen behind the wheel is cool while your car's getting sudsy, but it's a fine line between clearing your mind and falling asleep while in transit. Though if a meditative trance does guide you to someone else's bumper, I have no doubt State Farm will appear at your side, genie-style, with a smile and a very big abacus.

More photos here and here.

by Angela Natividad    Jul- 7-08   Click to Comment   
Topic: Brands, Campaigns, Outdoor   

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Comments



Comments

how propinquitious! I just read Michael Erard amazing article on Chinglish last night in wired!


Chinglish

"Chinglish is destined to take on a life of its own. Advertisers will play with it..."
...talk about future shock!
Thank you Angela!

Posted by: arthur barbato on July 8, 2008 11:36 AM

how propinquitious! I just read Michael Erard amazing article on Chinglish last night in wired!

Chinglish

"Chinglish is destined to take on a life of its own. Advertisers will play with it..."
...talk about future shock!
Thank you Angela!

Posted by: arthur barbato on July 8, 2008 11:37 AM







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