Truth Campaign Continues Broadway Musical-Style Idiocy

truth_musical_2.jpg

It's getting really painful to write about the Truth campaign. It's become so horrifically bad, it makes one want to digitize one's hand, shove it deep inside the internets until it finds the neck of the entity that created this horror show, squeeze really really hard and put the entity out of its misery. You know who you are Arnold and CPB people! Do you seriously believe this stuff is any good? Damn, it makes one wish you'd bring Derek Beckles back!

Seriously. Did you have to go and make another one of those absolutely painful "break into song" train wrecks? For the love of Pete Favat and Alex Bogusky, please, make it stop! Just like the first spot in this series, released last February, two kids discuss the dirty little secrets tobacco companies use to get people to smoke. Then, suddenly, the cheesy, Broadway-style dance-fest begins. And, just as in the first spot, onlookers have that same dumbfounded "what the fuck are these idiots singing and dancing about" look on their faces.

Just who is this supposed to appeal to? Kids would rather go light up that be associated with the dancing geeks in this commercial, not to mention care at all about any message they are trying to convey. And the onlookers? Can you say Queasy? Skeeved? Freaked out? Awkward?

Please. Make it stop.

by Steve Hall    Jul-10-08   Click to Comment   
Topic: Campaigns, Cause, Commercials, Worst   

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Comments



Comments

CP+B lost this account a long time ago... like... last year... there was no more money for two agencies and Crispin got the shaft.

Posted by: mmm on July 10, 2008 9:57 PM

CP+B lost this account a long time ago... like... last year... there was no more money for two agencies and Crispin got the shaft.

Posted by: mmm on July 10, 2008 9:58 PM

They are still credited with creating this along with Arnold. At least that's what Truth tell us.

Posted by: Steve Hall on July 10, 2008 10:10 PM

I tap my toes and light up a cigarette watching these ads. It's fun. Extremely effective in keeping me smoking Disney-like.

Posted by: Colonist on July 11, 2008 7:58 AM

This generation of kids are a bunch of fat doofesses. And im smoking also while i post this

Posted by: Dee on July 11, 2008 8:41 AM

Seriously...enough already with the Truth campaign. These spots have become so annoying and self-righteous they make me want to start smoking just to spite them.

Posted by: A Copy Writer on July 11, 2008 9:52 AM

I have hated the TRUTH campaign since day one. Every ad wants to make me smoke just because I hate them so much - and I'm not even a smoker.

They focus on the 'big bad tobacco companies' and how they are out to kill everyone. Shit, I need a cigarette.

Posted by: James on July 11, 2008 11:41 AM

I have hated the TRUTH campaign since day one. Every ad wants to make me smoke just because I hate them so much - and I'm not even a smoker.

They just focus on the 'big bad tobacco companies' and how they are out to kill everyone. Shit, I need a cigarette.

Posted by: James on July 11, 2008 11:42 AM

Yup, the Truth ads are annoying, but what's with the scientology ad glaring at us from the top of this blog page?

Posted by: John Gillett on July 11, 2008 1:58 PM





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