VW Pisses Off BUND for Failing to Disclose Fuel Efficiency

VW-blue-motion-polo.jpg

Treehugger sent us news that the ad at left, which depicts a Volkswagen Polo Blue Motion chained to a bike rack, violates EU law by failing to disclose fuel consumption and CO2 emissions data.

And it isn't just the one piece. All creative from VW's current campaign, which promotes its "environmentally friendly technology," is being challenged by the Association for Protection of the Environment and Nature of Germany (BUND) as illegal under the above stipulation.

Not to say the VWs aren't actually fuel efficient; apparently, though, you can get your wrist slapped for not making it clear enough. Weird world.

by Angela Natividad    Jul-16-08   Click to Comment   
Topic: Brands, Campaigns, Cause, Magazine, Strange   

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Comments



Comments

Hard to top the classic (hoax) VW ad when it comes to controversy...

http://wizbangblog.com/content/2005/01/19/vw-ad-incredibl-1.php

PCers be damned. It's funny.

Posted by: Lucas Conley on July 16, 2008 10:20 PM





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